LOYALTY CARD

With the boom in the retail sector, competition is intense. Retailers today employ several strategies to acquire and retain customers. Loyalty programmes are central to this strategy. However loyalty programmes are today hampered by the use of conventional technology.

The smart loyalty card ushers in the next generation of loyalty programmes. With loyalty point and customer data loaded in their memory these cards do no depend on a back-end or networking to operate. This also makes the loyalty programme outlet neutral and hence operable across locations, across programmes and across outlets.

Personalized smart loyalty card with data loaded on card memory

Handheld terminals to read and update loyalty programme information

Terminals also update central database in a batch mode

Card management system handles all card related functions, terminal management functions and back-end database management

Chip may be partitioned to allow same card to be used in different programmes while securing chip information from other partitions.

For Retailer

Same infrastructure – cards and terminals can be used for multiple loyalty programmes

Investments in acquiring and maintaining 24-hour connectivity is avoided

For Loyalty Programme Initiator

Flexibility to change loyalty programme rules remotely directly onto the terminals

Investments in acquiring and maintaining 24-hour connectivity is avoided

Flexibility to offer various loyalty programmes on the same card, multiple partitions on the card allow data to be kept secure from each other